That core design philosophy is used by the best cutting edge brands and largely what have made them so successful.
Apple, Tesla and others all abide by this simple rule and at the design phase, a three dimensional chess game takes place where each and every component is engineered to fit together to maximise the experience of the product as a whole.
Another belief commonly shared by these brands is that you have to start with the customer experience first and work backwards to the design & the technology. People want to be moved, they want to have immersive experiences that makes them feel something and these companies understand that, and that understanding is reflected in their products.
The Luxury Home Building Process
Homes in the luxury market are designed & built very differently, more like a game of checkers. The architect do the design with input from the client, a builder is then selected to build the home, then the various subcontractors are selected and as a last step, the company who understands and provides the technology is hired. Any form of technology becomes an afterthought and has to work around the design.
The outcome is that most luxury homes built today includes activity areas with dated & lacklustre entertainment options, often times located in the basement and seldom gets used.
Our Philosophy
Our philosophy is very different. We believe that the user experience should come first were design & technology is engineered to fit together seamlessly right from the start.
With this room concept, we prioritised the same three points we believe made the iPhone the most successful product ever made. #1, It is extremely versatile, #2, It does each item exceptionally well and #3, it’s all in one device, easily accessible and close by.
This concept has allowed us to create world class in-home entertainment never seen before, in a stunning and fluid environment that give clients more meaningful ways of enjoying their homes.