In todays time televisions installed in homes is still the only source of meaningful entertainment and it hasn't changed much since the 1950s. With the introduction of smartphones, time spent on these devises have now exceeded television watching. Given these two technologies some thought, one might realise that the purpose for them is to mentally take you away from a home someone might have spent a great deal of money on using a device that cost a fraction of the home to be entertained. Even though smartphones are great for what they are though, immersive entertainment is not one of them because of the limited size and subpar audio quality.
We have a developted
That core design philosophy is used by the best cutting edge brands and largely what have made them so successful.
Apple, Tesla and others all abide by this simple rule and at the design phase, a three dimensional chess game takes place where each and every component is engineered to fit together to maximise the experience of the product as a whole.
Steve Jobs famously said that you have to start with the customer experience first and work backwards to the design & the technology. People want to be moved, they want to have immersive experiences that makes them feel something and these companies understand that, and that understanding is reflected in their products.
The Luxury Home Building Process
Homes in the luxury market are designed & built very differently, more like a game of checkers. The architect do the design with input from the client, a builder is then selected to build the home, then the various subcontractors are selected and as a last step, the company who understands and provides the technology is hired. Any form of technology becomes an afterthought and has to work around the design.
The outcome is that most luxury homes built today include dated & lacklustre entertainment options and the technology installed in homes are decades behind what you will find in cars and in smartphones because of the way homes are built.
Our Philosophy
Our philosophy is very different. We believe that time is the most valuable commodity in the world and no amount of money can buy you more of it. If you love playing pool with your friends, listening to music or having a romantic night with your significant other, wouldn't you want the best experience humanly possible when you doing the activities you love? And wouldn't it be better if all of those activities were conveniently located in the middle of your home instead of down in the basement somewhere? After all, isn't that what a home should provide, quality time.